Course Description
This course teaches you the necessary fundamentals of IMS' new Source of Business metrics and the valuable insight they offer into therapy switching activity. You will also learn how to utilize the NPA Market Dynamics online tool to apply these metrics to answering everyday market research questions.
This Course Will Enable You To:
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Define, differentiate, and apply the Source of Business metrics.
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Gain a functional understanding of the NPA Market Dynamics online tool.
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Understand the Longitudinal Prescription Database.
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Interpret the information using the online dashboards, data, and reports.
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Drill down to lower levels of granularity to assist in the interpretation of trend analysis.
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Utilize the Switch Contribution Index in order to gauge your products relative competitive. performance across various specialties. This index will help determine whether your product is receiving its fair share of prescription activity.
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Complete a case study that simulates business issues that NPA Market Dynamics is designed to address.
Audience
This course is designed for individuals who need additional interpretative skills for use within NPA Market Dynamics.
Prerequisites
It is recommended that you have a basic working knowledge of the National Prescription Audit™. This can be gained by attending either In Search of Solutions or Market Research Product Orientations classes.
Course information and Registration
Length: 1 day
Tuition: $700.00/person
Materials Included
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Participant manual
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Handouts
To register, please call (973) 316-3898, or click on one of the following dates to register online.
Parsippany, NJ
Plymouth Meeting, PA
